A city where the people loves to read poetry of their own sitting in the park, a city where the people loves to share stories with each-other, Bangalore never disappoints anyone of its rich taste for art and culture. The cultural activities of this techno city will take your breath away if you start following […]
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The Best Laptop computer to Use For Video gaming
No, they’re not just the same. Laptops for routine individuals (not hardcore players) differ from what a player’s laptop computer should be. Some will certainly not be able to provide and also provide an excellent video gaming encounter. So, it is essential to pick the best laptop computer suitable for games. You should remember that […]
Characteristics, Assumptions and Stages of Product Life Cycle
The life cycle is nothing more than the pattern of demand for the product over time. A basic product life cycle consists of: Introduction Growth Maturity Decline stage Several points are to be noted in studying the product life cycle concept: 1. The length of time a product spends in any one stage may vary. […]
Marketing Strategies for the Introduction Stage of the Product Life Cycle
In the introduction or pioneering stage, the main task is to acquaint the customers with the new product and its superiority over other similar products available in the market. In order to achieve this purpose, arrangements will have to be made to make the product available to the customers in the market place through dealers […]
In Which Areas Do You Most Need/ Want To Boost Overall Happiness?
The second question is somewhat related to the first, in the sense that you need to focus on specific areas of your business that have the largest potential for increased happiness and develop a particular vision to work towards in each of these. Certain parts of running a business aren’t particularly glamorous, but they are […]
All about Stakeholder Happiness
In terms of the stakeholders, most people would immediately assume that profits are the general bedrock of “stakeholder happiness.” However, the place that people and organizations invest their money is synonymous with the place they invest their trust. Whether an investor trusts a company is only partially based on profit. You vision for stakeholder happiness […]
Innovation: Myth vs. Reality
Innovation in business has become such a ubiquitous buzzword that it’s hard to talk about it without resorting to cliche. Below are certain myths about innovation: Innovation Myth 1: Failure Generates Success It’s commonly said in business circles that the only way to generate successful innovation is by repeatedly trying and failing, until you stumble […]
Most Common Innovation Myths
Below are 2 most common myths about innovation: Innovation Can Be Marketed Non-Linearly Just as innovation cannot be sparked linearly, it needs to be translated into a quantifiable value before it can be marketed. While the idea behind it may have great beauty as an example of creative and artistic expression, the sold product has […]
What Is Meant by Market Segmentation and Aggregation?
The heart of any consumer market is people. The market for virtually any product is not an amorphous mass of people or firms, but a set of subgroups with different needs and desires. Market segmentation is the process of identifying and evaluating the various status or layers of a market. If a market is made […]
What is Market Segmentation?
The market consists of all the potential customers sharing a particular need or want who might be willing to engage in exchange to satisfy that need or want. Thus, it is the presence of a group of people with a need or want, with the purchasing power and the willingness to buy a product or […]