Innovation in business has become such a ubiquitous buzzword that it’s hard to talk about it without resorting to cliche. Below are certain myths about innovation: Innovation Myth 1: Failure Generates Success It’s commonly said in business circles that the only way to generate successful innovation is by repeatedly trying and failing, until you stumble […]
Education
What Is Meant by Market Segmentation and Aggregation?
The heart of any consumer market is people. The market for virtually any product is not an amorphous mass of people or firms, but a set of subgroups with different needs and desires. Market segmentation is the process of identifying and evaluating the various status or layers of a market. If a market is made […]
What is Market Segmentation?
The market consists of all the potential customers sharing a particular need or want who might be willing to engage in exchange to satisfy that need or want. Thus, it is the presence of a group of people with a need or want, with the purchasing power and the willingness to buy a product or […]
Scholarships to Study in the USA for International Students
Usually, there are many resources available for the students for searching for scholarships, and there are various other services that usually charge students for accessing to the database scholarships or for conducting a search for searching scholarships on behalf of the student. If you have resources and time, then the scholarship searches can be found […]
Difference between the Right and the Wrong Advice
There will be people in your business category and industry with a lot of knowledge and experience. On your journey, you will meet many of them in various capacities: customers, advisers, partners, employees, industry peers, investors, journalists; some only at conferences and industry meets. And all of them will have a lot to tell you […]
Be Inspired to Achieve Success
We human don’t know everything nor can we know it in the life span allotted to us. More importantly, we can’t get to know everything in the time span in which we need to know it. We learn best from our own mistakes— not from someone else’s— but it does not mean that we can […]
What Are the Different Types of Bonuses?
Bonus is a reward that is paid to an employee for his good work towards the organization. It is in addition to his monthly salary and is generally paid annually. Nowadays, it is mentioned in the annual package or CTC (Cost to company) negotiated with the employee at the time of giving him an offer. […]
What Do You Understand by an Organization Structure?
Inside any company, a large number of activities are carried out by big groups of individuals organization Structure, spread across multiple departments (e.g. Production, Sales, Marketing, Purchase, Human Resources, Administration, Inventory (Stock), IT Systems, Accounts etc. The activities within these departments must be properly coordinated such that every employee understands his responsibilities. Also, the employees […]
Making a Pitch to a Venture Capitalist
Anyone needs not to be trained or taught a lot on what it takes to make a pitch to a venture capitalist. A VC firm will fund you only on the basis of your business and your ability to build a great company out of it. Who has referred you, what clothes you wore, how […]
Tips for Entrepreneurs Who Want to Start a Nonprofit Organization
There are huge needs in society for food, shelter, education, and more; and there are many people who cannot access these fundamental necessities and requirements. In the United States, the 501(c) (3) nonprofit corporation is designed to help address this situation (this designation refers to the relevant section in the tax code). A 501(c) (3) […]